Tropicana Corp Bhd has launched its wellness campaign named ‘Tropicana go-go-FIT’ with an engaging series of fitness activities and monthly virtual challenges across Tropicana signature townships from now until the end of 2022.
The campaign kicked off in the Tropicana’s southern townships earlier this year with Cardio Rush workshops at Tropicana Uplands and Bouncing Love Zumba and trampoline sessions at Tropicana Danga Cove.
Tropicana marketing and sales senior managing director Joanne Lee said the wellness campaign is aimed at fostering healthy and active lifestyles among Malaysians through various activities and challenges.
“At Tropicana, we build more than just homes – we build healthy, thriving communities. Tropicana go-go-FIT is our way of cultivating fitness-forward lifestyles among our homeowners and the community around them, while showcasing the group’s developments in Johor and Iskandar Malaysia,” she said.
Aside from fitness activities such as fun runs, Zumba and yoga sessions, Tropicana go-go-FIT offers health insights with health checks and talks by industry experts.
The campaign also showcases the group’s recreational spaces in Johor, such as Tropicana Uplands’ 16.5 acres Central Park, a recreational park and lake in Tropicana Industrial Park and landscaped gardens and a river recreation park in Tropicana Danga Cove.
Homeowners and residents in Tropicana southern communities can participate in a cycling challenge on August 13.
The group engaged professional trainers to provide on-ground activities. These include High Intensity Interval Training (HIIT) workout at Tropicana Gardens, Tropicana Indah on July 16, cardio kickboxing at Tropicana Gardens, Tropicana Indah on July 23 and 3km Beach Fun Run with kite flying at Tropicana Cenang, Langkawi on July 30.
The campaign’s virtual challenges complement its on-ground activities.
Prizes such as Apple Watch Series 7, GoPro Hero 10 and gift cards are also given away during fun fitness challenges such as the ongoing Virtual Yoga Challenge, as well as the Fun Ride online event, both ending on July 31.
Those interested in joining Tropicana go-go-FIT’s fitness activities and challenges can visit tropicanacorp.com.my/gogofit/ for more info.
