Before 1932, it was widely believed that beer could not be brewed in the Asian heat – beers at the time were of European origin. Yet Tiger defied the odds to create a lager, born in the streets of Asia, that is now world-acclaimed.
With the same courageous spirit to overcome the odds, Tiger wants to empower Malaysian consumers to pursue their passion with the #YetHereIAm campaign.
Tiger fans can now tell their stories of defying expectations and showing personal courage with a custom-made image based on the brand’s iconic label design and share on social media with the hashtag #YetHereIAm.
All they have to do is visit https://yethereiam.tigerbeer.com/, and follow the simple steps to redeem a personalised limited-edition Tiger bottle printed with their customised label.
“Tiger is a brand that tirelessly champions individuals with potential and bold determination. As a true testament to what the brand stands for, the #YetHereIAm campaign encourages Malaysians to embody the spirit of Tiger, come forward and share their courageous story of challenging and defying the odds to achieve their passion. This campaign is apt as we continue to roar together in the Year of The Tiger, and uncage unexpected possibilities,” said Tiger Beer Malaysia marketing manager Joyce Lim.
Besides the personalised limited-edition Tiger bottles, fans will get to enjoy exclusive promotions and giveaways during the campaign period.
From now until the end of July, fans who purchase two six-can-packs of Tiger Beer or Tiger Crystal from www.drinkies.my, will receive one bum bag while those who purchase a 24-can-pack will receive two bum bags.
At participating pubs and bars, those who purchase two sets of Tiger Beer or Tiger Crystal will receive one bum bag. Shoppers at hypermarkets and supermarkets can get their hands on a limited-edition pack promotion with eight cans of Tiger Beer and two cans of Tiger Crystal.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive through its Drink Sensibly campaign.
