MR DIY Plus, the latest iteration from home improvement retailer MR D.I.Y. Group Bhd has officially opened at Mid Valley Megamall on June 30, 2022.
The two-storey, 30,000 sq ft store carries about 20,000 types of products across five major categories, namely, hardware, household and furnishing, electrical, stationery, and sports equipment products; and others comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care items.
MR DIY marketing head Alex Goh said the company sees today’s customers as smart and savvy who want greater convenience of a one-stop-shop, value and benefit of an engaging shopping experience.
“MR DIY Plus brings all these facets together in one exciting space. It’s no wonder then that over 200,000 visitors have been to the store in its first month, since we first opened our doors on May 19 May, 2022,” he said.
Goh said the store had been developed based on insights and customer feedback obtained by MR DIY as part of its on-going research and data analytics process.
“We didn’t simply set out to build an extra-large store. MR DIY Plus is a carefully curated space that brings together our wide range of everyday essentials in one convenient location.
“Our research shows that post-pandemic, customers want the assurance of low prices more than ever, but in fun, interesting and interactive ways and they want to be entertained,” added Goh.
MR DIY Plus joins the MR D.I.Y. Group’s line-up of brands, which includes the original MR DIY brand launched in 2005, followed by MR TOY in 2019, MR DOLLAR in 2020 and MR DIY Express in 2021.
The opening of MR D.I.Y. PLUS brings the total number of stores within the Group to more than 950.
