361°, a global leader in high-performance sportswear, is making its debut in Malaysia by opening its first store at Aeon Mall Bukit Tinggi, Klang on Jan 10, 2025.
This pivotal milestone in the brand’s strategic expansion across Southeast Asia reflects its commitment to providing innovative sportswear solutions to athletes and fitness enthusiasts in the region.
The store offers a full range of the brand’s renowned products, including advanced running shoes, athletic apparel and performance accessories, tailored for various sports, including running, basketball, outdoor sports and sports training.
The store is designed to deliver an engaging and immersive shopping experience, showcasing the brand’s latest innovations in sportswear technology and performance-driven design.
Dutch Ouyang, the general manager (oversea dept) of 361° stated during the launch event: “Malaysia’s vibrant sports culture and growing interest in fitness make it an ideal location for us to bring our premium products.
“We are confident that local consumers will appreciate the combination of cutting-edge design, superior technology and exceptional performance that 361° products offer.”
361° Sports Malaysia deputy general manager Jason Khoo said the company aims to introduce innovative and affordable products to the market with this first store given the growing adaptation of Chinese products by Malaysian consumers.
“We chose AEON Bukit Tinggi as the first location of our flagship store for its family-oriented and prime location appeal.
“We also plan to open more standalone outlets throughout the year as well as collaborate with department stores like Parkson and Sogo.
“Overall, we aim to have three to five outlets in the Klang Valley by the end of this year,” Khoo said.
In conjunction with the grand opening its first retail store in Malaysia, 361° is offering exclusive promotions and limited-time discounts, giving customers the opportunity to experience the brand’s high-performance products at special prices.
Founded in 2003, 361° is today a globally recognized brand, with a presence in over 60 countries across the globe as well as 10,000 outlets in China.
The company has a proven track record in producing award-winning footwear, including its signature technologies like Qu!kfoam and 361°’s advanced sole cushioning systems. The brand is also an official partner of the Olympic Council of Asia.
For more information, visit 361° Sports Malaysia’s official social media channels on Instagram @361_malaysia and Facebook @361Malaysia.
