Heineken Malaysia Bhd has launched the 2024 edition of the Tiger Sin Chew Chinese Education Charity Concert (Tiger Sin Chew CECC) at The Tavern, Sungei Way Brewery, Petaling Jaya on May 23, 2024.
The 2024 series of fundraising concerts aim to raise RM15 million for 11 institutions across Malaysia.
The social impact project, a collaboration between Tiger Beer and Sin Chew Daily, celebrates its 30th anniversary of bringing communities together for education through fundraising.
Held since 1994, the Tiger Sin Chew CECC has raised more than RM407 million for over 540 schools across the nation. The funds raised have contributed to the transformation and upgrades of educational institutions, their facilities and technology, further enhancing the teaching and learning environment.
At the launch of Tiger Sin Chew CECC, Deputy Education Minister Wong Kah Woh expressed his gratitude to Heineken Malaysia, Tiger Beer and Sin Chew Daily for their steadfast commitment to this important cause.
“For 30 years, their efforts have not only improved educational access and quality for the students but also brought our communities together, fostering a sense of unity and collective purpose,” he said.
The Tiger Sin Chew CECC 2024 will kick off its first show in July, marking a new chapter with the inclusion of trade partners. Coffee shops and food courts across the country will support the programme by hosting Fundraiser Nights, alongside the 10 charity concerts between July and October.
Roland Bala, the managing director of Heineken Malaysia, said the Tiger Sin Chew Chinese Education Charity Concert has fostered a strong community spirit, coming together for a good cause over the last 30 years.
“At Heineken Malaysia, we know that we can only thrive if our people, the planet and the communities around us thrive. We are committed to giving back, supporting, and actively engaging with local communities to create a better future for all.
“Meanwhile, we are also grateful for the dedication and commitment of Sin Chew Daily for the three decades of partnership. We also thank all those who have contributed to the fundraising efforts with extraordinary generosity,” Bala said.
The 2024 Tiger Sin Chew CECC aims to raise RM 15 million through ten concerts for the following 11 institutions:
- SMJK Chan Wa II, Seremban, is raising funds to construct an audio-visual auditorium and a multipurpose hall.
- SJKC Tche Min, Sungai Pelek, aims to gather resources for a new multipurpose school hall.
- Chinese High School, Batu Pahak, is fundraising for a grant-in-aid to support needy students.
- SJKC Cheow Min, Pontian, plans to upgrade school hardware facilities, including 16 smart classrooms, a library, three English language centres, and a rain cover for the school’s bus stop and basketball court.
- SJKC Aik Thee, Kuala Selangor, is collecting funds to build an administrative building, a school canteen, and a slip road leading to the school hall.
- SJKC Kampung Baru Mambau, Seremban, is fundraising in conjunction with its 98th anniversary to enhance school facilities.
- SJKC Thorburn, Skudai, is constructing two basketball court shelters, a container classroom for student activities, and upgrading computer hardware for smart classes.
- SJKC Jagoh, Segamat, aims to upgrade the school hall, upgrade existing smartclasses and rejuvenate depleted school facilities.
- Shen Jai High School, Ipoh, is raising funds to support broader infrastructure development.
- SJKC Ching Chong, Semeling & SJKC Peng Min, Tikam Baru are jointly raising funds to build a preschool with the aim of increasing student enrolment.
